Auden

As the creative lead behind Auden, I shaped a campaign that established Target as a trailblazer in body-positive intimates through unfiltered, inclusive storytelling. I oversaw creative across all channels, including video, print, social, and digital – ensuring a cohesive, inclusive brand story.

Our approach featured un-retouched women of diverse body shapes, ages, and ethnicities, positioning Target as a champion of body positivity in the category. The impact was immediate: within eight months, Target overtook Kohl’s to become the No. 3 retailer in intimates market share and saw positive growth across all product categories.